The first thing to consider when selecting a sunflower hybrid is the market or markets you are pursuing. Sunflower has become a market segmented by product traits. And any one hybrid might fit one or more market options. Those markets include:
- High-oleic – Niche market with hybrid approval needed by contracting agent
- NuSun® – Standard for the oil market
- Traditional – Very limited market
- Hulling – All oil types that have proper seed size and ease of shell removal
- Birdseed – Regional markets throughout the United States for all oil types
- In-shell – Desired specifications include seed size and shape (larger than a 22/64-inch screen) and color